Gartner predicted this in 2011 that by 2020, 85% of customer relationships will be maintained without any human intervention. This is true today thanks to chatbots and mobile applications.
While there are many mobile apps in the market, a good example of a chatbot is Leo.
What do you need? Mobile application or artificial intelligence?
Chatbots vs mobile applications: what are their advantages?
With the evolution of technology, there is strong competition between chatbots and mobile applications.
The benefits of using chatbots
Thanks to artificial intelligence (AI), chatbots are becoming common currency in all facets of our lives.
These are automated agents with which it is possible to interact by text via the main messaging platforms such as Messenger, Facebook, etc. With these bots, you have the possibility of solving your customers’ problems instantly and automatically without human intervention.
Here are some of its advantages:
- Cost reduction
Chatbots can help you save a lot of money; they learn and upgrade on their own by creating information collected from user feedback. So you can significantly reduce the cost factor.
- A wider audience
Chatbots help you reach a large audience quickly and inexpensively. This growth could gain momentum if you integrate your chatbot into channels such as: Facebook, Pinterest, Email, Skype, etc.
- Chatbots bring a human touch
Chatbots can understand human language, and on that basis; they provide precise answers to customer questions. This by using automatic natural language processing (NLP) to understand the syntax, the semantics of human language as well as the client’s reaction to a particular situation.
- Hyper personalized customer service
AI and machine learning allow your chatbot to constantly learn and understand your customers’ preferences, making them more responsive like a real store assistant would be.
- Chatbots are simple and fast
One of the most important advantages that you have with a chatbot is that you don’t have to download anything to use them. A simple and unique installation is enough to start your activity.
The advantages of mobile applications
Mobile applications are software designed to perform a specific function directly for the user or in some cases for another application program.
Nowadays, there is no longer any doubt about the importance of having a site accessible by mobile (responsive or dedicated). Here are some of the advantages of using mobile applications:
- Increase awareness of a brand or a company
Your mobile application takes your brand closer to your customers.
- A presence without intrusion
This method of communication and loyalty is not intrusive in the life of your customers. It only adds value.
- An evolution that has become necessary
As long as mobile subscriptions grow, apps will remain popular.
- Must not need internet connection
This is helpful where internet connection is a problem.
- Low cost mobile marketing
Mobile marketing allows businesses to promote themselves without investing huge amounts of money.
Mobile Apps Or Chatbots: Which is best for your business?
To make your choice, consider this criteria:
- Depending on the need: Your choice must correspond perfectly to the project you have. To help you, we provide you with experts who can verify the compatibility of the project with your choice.
- Depending on the budget: Depending on your budget, you can make a comparison between the quotes of the two technologies.
Take your customer service to the next level with a chatbot or mobile app.
Ask for a free consultation. Get a non-binding quote for your project within 8 business hours.